For the renewal of the JAL Sky Museum, a facility operated by Japan Airlines (JAL) as part of its social contribution activities, we were in charge of the production, creative direction and planning of the renewal. The JAL Sky Museum earned the number 1 tourist spot on trip advisor, and has welcomed over 120,000 visitors annually. However, 8 years had passed since its previous restoration, and many accommodations were outdated, lacking in multi-language support for foreign visitors and a more youthful approach for the younger generation. A complete overhaul of the facility was called for in order to maintain high quality and value.

Shift the

In order to satisfy all visitors and have visitors want to fly with JAL, we aimed to renovate it into a interactive facility with the concept of a "museum connected to the sky,” where visitors can learn about aircraft, staff involved in daily flight operations, the history and future of JAL, and about aircraft and science. The museum made a shift into a new facility that stimulates the curiosity of visitors by offering hands on experiences that reflects the JAL group’s core qualities of safety and assurance, as well as offering the brand qualities of “tradition, revolution, the heart of Japan.”

Visual Identity・Sinage

We designed the symbol of supporting safe flights, with its trademark hangar, VI. The design is rather straightforward, with its location right beside one of the hangars. We have also included stenciled font used on the signs and info boards within the facility to bring back the feeling of the old factory days for all to see. The visual identity is designed with the hangar as its trademark, a symbol of maintenance that supports safe flight operations. The museum’s location adjacent to the hangar is also clearly expressed. We also developed an original stencil-like font reminiscent of a factory, and used it in the museum signage and exhibition contents.

Sky Runway

The daily tasks of staff involved in daily operation are introduced, through a real plane cockpit and large displays. A space reminiscent of a long, straight airport tarmac is the SKY RUNWAY’s most prominent feature. This is the first thing visitors see upon entering the facility. Life-size displays of the staff, the cockpit, and the vast sky reflected in the wall displays set visitors in the mind frame of  visiting a museum about airplanes and the sky.The floor is marked with the same directional markings as the runway of Haneda Airport, which is adjacent to the facility.

Job Introduction Area

This area introduces the professionals that ensure safe and comfortable journeys in the sky. Visitors can learn about what is appealing about airspace work, through the different perspectives of the workflow, cross-section interactions, responsibilities and what is worthwhile about the job. At the “BATON PASS MAP” displaying the airport layout, visitors can easily see where each staff member does their specific job.


The cockpit used for training as a flight simulator in Okinawa has been transferred and setup. The cabin area has real seats installed. Visitors can take a seat in the pilot’s chair or relax in a passenger seat to get a taste of the journey through the sky.

Archive Zone

This area unravels the history of Japan’s sky. With a premise of “from the history of aviation to the history of aviation culture,” this exhibit aims to increase awareness and interest in JAL’s history for any and all visitors. The digital timeline displayed on the wall is filled with information waiting to be discovered. It was created with a universal design to ensure that any visitor can enjoy it comfortably.

Future Zone

An area introducing JAL’s approach to the future. This is an important area where in-depth plans that are commonly unknown can be discovered, such as JAL’s new ventures and their approach to cyclical society. The future of JAL can be experienced in this immersive, multi-projection space.


In the actual hangar where airplanes are maintained and checked, maintenance engineers can be seen working on airplanes, and real airplanes can be seen up close and in action.


Creative Director / Producer
Toshiyuki Hashimoto (The Shift)
Designer / Design Support
Jiyu Park (The Shift)
Technical Producer / Director / Engineer / Support
Art Director / Designer / Project Manager
Editor / Writer
Ito Research Institute Inc.
Director / Art Director (Archives Zone / OnScreen Media / Official Website)
Producer / Project Manager(Archives Zone)
Producer / Production Manager (Video Contents)
Motion Director / Designer (Video Contents)
LIKI inc.
Productioin and Construction (Space / Exhibition fixtures)
Audio Visual Hardware
G-Smatt Japan
Cockpit installation
INTERCRAFT Corporation
Chief Planner / Project Manager
Yasutaka Sasaki
Director (Video Contents)
Takafumi Tsuchiya (connection)
Planner / Director (Archives Zone)
Takayuki Rokutan (MUJURYOKU)
Art Director / Chief Designer (Exhibition and Space Design)
Takeshi Tanio(mumedesign)
Direction Support (Exhibition and Space Design)
Takashi Nakahara (DENBAK-FANO DESIGN)
Lighting Designer (Exhibition and Space Design)
Designer (Exhibition and Space Design)
Daisuke Hayakawa (DENBAK-FANO DESIGN)
Designer (Exhibition and Space Design)
Designer (Exhibition and Space Design)
Jin Hatanaka (eleven)
Producer (Official Website)
Jun Kawashima (TENT)
Akiko Yamamoto (Freelance)
Cinematographer (Video Contents)
Makoto Tajima (office TATEOKA)
Lighting Engineer (Video Contents)
Kayoko Maekawa (mugico)
Offline Editor (Video Contents)
Atsuya Otuka (Freelance)
Post Production (Video Contents)
Ko Yamamoto (PPC)
Motion Designer(Video Contents)
Shunsuke Takase (Freelance)
Animation Director(Video Contents)
mizuhiro (Freelance)
Sound Designer (Video Contents)
Yoshiteru Himuro (Freelance)
Sound Designer (Video Contents)
Keiichi Yasuda (PACO)
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