We were in charge of the website renewal project for Atelier Wen, a watch brand that combines Chinese heritage, French aesthetics, and watchmaking excellence. We've merged tradition and modernity with a newspaper-inspired layout, creating an engaging digital platform that shares stories like a timeless newspaper. Showcasing Atelier Wen's craftsmanship is evident in meticulously art-directed images that unveil the intricate design process, inviting visitors to appreciate both the final products and the story behind them. The renewed website has resulted in an increase in website visitors, purchases, and media outreach since its release.
Atelier Wen is a watchmaking brand that combines Chinese heritage, French aesthetics, and watchmaking excellence. They have a deep respect for tradition and a solid commitment to innovation as a new watch brand. The watches are a testament to meticulous craftsmanship and timeless design, drawing inspiration from Chinese culture, history, and aesthetics while blending in Western culture and thought.
In our effort to build a website for them, we've integrated a stylish layout reminiscent of a newspaper, seamlessly merging tradition with modernity in our design approach. Taking inspiration from the attention to detail found in Western newspapers, we've incorporated this aesthetic into the digital platform. The result is a website that not only informs but also engages, with each page sharing stories much like the pages of a timeless newspaper.
Our dedication to showcasing the craftsmanship of Atelier Wen's timepieces led us to carefully art-direct every image. Each photograph and video was thoughtfully composed to reveal the intricacies of the watch designs, highlighting their complexity and the artistry behind each piece. Through these images, we aim to convey the final products and the detailed design process that goes into creating each watch. The outcome is a visual narrative that invites visitors to appreciate the beauty of both the finished product and the journey that brings it to life.
Creative Director/ Producer
Toshiyuki Hashimoto (The Shift)
Art Director/ Website Designer
Video Editor/ Technical Support
Yifan Zhuang (aircord/ The Shift)
Ignatius Tan (Atelier Wen)