PPP is a creative studio that plays with both digital and physical aspects to create interactive projects for the future generation. To allow PPP to reach out to a broader audience, we re-established the corporate identity and designed a new website in collaboration with Wade and Leta based in New York. The new CI and website is designed to connect with both international and Japanese audiences and interacts intuitively with both children and adults.
Based on the new identity of PPP, we worked together with a designer duo based in New York, Wade and Leta, to give PPP a new visual identity. We asked Wade and Leta to develop a CI that brings out the playfulness and colourfulness of PPP and an intuitive UI that can be understood universally and by various age groups. Wade and Leta designed a website with simple construction and a joyful colour palette that highlight the playfulness of PPP. Each project has an illustrative representation that can be played with and the five methodologies have moving illustrations that explain the methods visually. Interactive UI such as the cursor worm and draggable shapes and types in motion offer a playful interactive experience. The new visual identity immediately conveys the concept of PPP in a non-verbal.
PPP has always valued creating tangible experiences, but with the difficulties in creating tangible experiences in 2020, their website and corporate identity was redesigned so that the essence of PPP could reach a broader audience. To give the studio more context we have defined their identity in a short line, "playing, in the future." Based on the concept, we analysed their previous projects and gave a structure with five different methodologies: transformation, movement, repetition, connection, and achievement. The new structure helps to better understand how PPP develops interactive play and their ambition to create new ways of play.