Based on the new identity of PPP, we worked together with a designer duo based in New York, Wade and Leta, to give PPP a new visual identity. We asked Wade and Leta to develop a CI that brings out the playfulness and colourfulness of PPP and an intuitive UI that can be understood universally and by various age groups. Wade and Leta designed a website with simple construction and a joyful colour palette that highlight the playfulness of PPP. Each project has an illustrative representation that can be played with and the five methodologies have moving illustrations that explain the methods visually. Interactive UI such as the cursor worm and draggable shapes and types in motion offer a playful interactive experience. The new visual identity immediately conveys the concept of PPP in a non-verbal.