The Shift Logo Builder is a variable logo system that can be altered by the visitors. As The Shift is a place where artists and creators with various specialties from around the world gather to work together on projects and research to "shift" the viewer's perspective.

Logos have no fixed form and are therefore fluid, completely different for each viewer. Everyone has a different identity, background, and way of thinking, and just as The Shift's work changes with the viewer's perspective and the client's needs, so too does our logo express the fluidity and flexibility of our work together.

Font Change

Controlled by Shift KeyThe typeface represents the core identity of the brand; by allowing the user to change the font by pressing the "Shift" key, the fluidity and adaptability of The Shift is expressed.

Gap X

Controlled by X-axis of Mouse positionShifting the distances between the texts in X direction

Gap Y

Controlled by Y-axis of Mouse positionShifting the distances between the texts in Y direction

Font Size

Controlled by mouse movement or the parameter

Speed

Controlled by the mouse speed By syncing the movement of the mouse with the logo, we can dynamically show the fluidity of The Shift.