IPSA AQUA play ART is a global campaign for IPSA that The Shift researched and technical produced. The campaign expresses the fresh world of IPSA’s The Time Reset Aqua through AR filters.

For this project, The Shift researched the brand identity of IPSA and the image that they wanted to portray through these AR filters. It was important to create an image that is visually but also technically interesting. To do so, we started by creating different sketches and gathering visual references and collaborate with aircord for technical possibilities.

The final AR filters are executed to allow the users to immerse their own faces to the identity of IPSA.