Coca-Cola coke vision
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CLIENTCo-ca Cola
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YEAR2021
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CATEGORY3D Display/ Visual Contents
In October 2020, aircord worked on the creative direction, technical production/direction and simulator development for Coca-Cola Japan's "Shibuya Coke Vision,” an outdoor advertising campaign on the roof of the QFRONT building, 40 meters above ground on prime land, the Shibuya Scramble intersection, which 2,210,000 people cross each week.
Shift the
Shift the
Vision
Vision
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Vision
Vision
Vision
Vision
Vision
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Vision
With the concept being to “color the streets of Shibuya by providing viewers with a sense of surprise and excitement and a refreshing, positive feeling,” the transparent LED screen made of 180,000 LEDs and lights shining from behind, displays on the QFRONT building, a Coca-Cola bottle that seemingly floats in the air.
we projected "Coca-Cola as if floating in midair" three-dimensional video content onto the QFRONT rooftop by means of lighting installed behind the screen and transmissive LED vision using approximately 180,000 LEDs. The content was projected onto the QFRONT rooftop to shift the user's vision. And we shifted the user's vision with the three-dimensional visual content.
In addition, having been involved in the polar bear character development, seasonal content continues to be produced, and in the spring, content based on the theme of respect for diversity was created through a story of the polar bear meeting a seal character, thus deepening the story of the polar bear family.
In the summer, a refreshing summer atmosphere was created by using the Q'S EYE displays installed directly underneath as 3 synchronized displays, to display computer graphics animations and sounds to create a realistic representation of water that allows people to feel the refreshing sense of Coca-Cola. We will be involved in the ongoing branding of Coca-Cola and the Shibuya area by shifting the user's vision with three-dimensional visual content, including the creation of content in collaboration with the 2020 Tokyo Olympics and Paralympics.
Credits
Creative Director / Producer / Planner
Toshiyuki Hashimoto(The Shift)
Planning&Design Support
Mika Hirata(The Shift)
Technical Director / Simulator Developer
aircord
Visual Planner / Director
TAKCOM
Planner / Project Manager
Yasutaka Sasaki(Today)
Motion Graphic Designer
Kazumasa Kimura
Motion Graphic Designer
LIKI inc.
CG Production
SIGNIF
CG Production
AnimationCafe
Project Producer
Takayuki Irie (Tokyu Agency Inc.)
Project Producer
Nana Furuya (Tokyu Agency Inc.)
Awards
Awards
The 12th Tokyo Competition for Out-of-Home (OOH) advertising
The Governor of Tokyo Award
The Governor of Tokyo Award