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Car Experience

Nissan IMx Demonstrator Experience

  • CategoryTechnical DirectionTechnical Produce

Overview

We were responsible for the technical production of the IMx Demonstrator, a simulator that allows you to experience a test drive in Nissan’s concept car, the Nissan IMx. This car is the embodiment of Nissan’s goal for the future of cars — Nissan Intelligent Mobility. In the IMx Demonstrator, you can experience Nissan’s cutting edge technology, including a fully automated driving process with no driver intervention, and the future relationship between drivers and their cars.

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The Nissan IMx, which was first revealed at the Tokyo Motor Show 2017, is the embodiment of Nissan’s development concept of Nissan Intelligent Mobility, for making traveling by car safer, smarter, and more fun. We were responsible for the technical production of the IMx Demonstrator, a simulator that allows you to experience a test drive of this car of the future. The Nissan IMx’s main feature is a fully automated driving process that requires no driver intervention. Fully automated driving creates a never-before-experienced joy in traveling and greatly changes our lifestyles in relation to our cars. The IMx Demonstrator faithfully recreates the driving experience of the Nissan IMx, down to the smallest detail, so that you can experience this near future relationship between driver and car.

When you select Automatic Driving Mode, the steering wheel is retracted and the seat moves into a reclining position. Various information and contents are displayed on the car’s interior screen, allowing the passengers to travel comfortably, with peace of mind. In order for you to experience this process in a seamless manner without any discomfort, we have developed a system that controls and synchronizes the various features, including the movements of the steering wheel and seat, multiple displays, and the sound and lighting.

This simulator will play an important role in realizing an autonomous driving society by changing people’s conceptions about cars.

Credits

  • Creative/Technical ProducerToshiyuki Hashimoto(The Shift)
  • System&Visual&Hardware Developer/ Programmeraircord inc.